Privacy Policy

Respecting the privacy of visitors to UpgradeYourCat.com is very important to us.

Last Updated: May 12th 2020

This Privacy Policy (“Policy“) explains how information about you is collected, used and disclosed by upgradeyourcat.com (hereinafter referred to as “UpgradeYourCat,” “we,” “us,” or “our”). This Policy applies to upgradeyourcat.com, or other online products or services (collectively, “Services”).

       1. COLLECTION OF INFORMATION

We collect information about you in various ways when you use our Services. For example, we collect information you provide to us when you contact us or otherwise communicate with us. Such information may include your name, email address, and any other information you choose to provide. We may also obtain information from other sources and combine that with information we collect on our Services.

When you access or use our Services, some information is automatically collected. For example, when you visit our Services through your computer, we automatically log your computer’s operating system, Internet Protocol (IP) address and approximate location information derived from your IP address, access times, browser type and language, and the website you visited before navigating to our Services. Additionally, when you visit our Services through your mobile device, we collect your unique device ID, device make and model, device IP address, mobile web browser type and version and mobile carrier. We also collect information about your usage of and activity on our Services.

       a. Cookies

We automatically collect information using “cookies.” Cookies are small data files stored on your hard drive by a website. Among other things, cookies help us improve our Services and your experience. We use cookies to see which areas and features are popular and to count visits to our Services. In addition, third party links on our website may also contain cookies that recognize and/or place cookies on your browser. We do not control or utilize any cookies provided by such third parties.

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features of our Services.

Google Advertising Cookies

Google uses cookies to help serve the ads that it displays on the websites of its partners, such as websites displaying Google ads or participating in Google certified ad networks. When users visit a Google partner’s website, a cookie may be dropped on that end user’s browser.

  • Third party vendors, including Google, use cookies to serve ads based on a user’s previous visits to your website or other websites.
  • Google’s use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
  • Users may opt out of personalised advertising by visiting Ads Settings. (Alternatively, you can direct users to opt out of a third-party vendor’s use of cookies for personalised advertising by visiting www.aboutads.info.)

       b. Web Beacons

We may collect information using web beacons (also known as pixel tags). Web beacons are electronic images that may be used on our Services or in our emails. We use web beacons to deliver cookies, count visits, understand usage and campaign effectiveness and to tell if an email has been opened and acted upon.

       c. Third Party Analytics and Advertisements.

We may also allow third parties to provide analytics services and serve advertisements on our behalf across the Internet. These entities may use cookies, web beacons and other devices or technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, pages viewed, time spent on pages or in apps, links clicked and conversion information. This information may be used by upgradeyourcat.com and third parties to, among other things, analyze data, determine the popularity of certain content, deliver advertising or other content targeted to your interests and better understand the usage and visitation of our Services and other sites tracked by these third parties. For more information about Internet-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.youronlinechoices.eu/.

      2. USE OF INFORMATION

We may use information about you for various purposes, including to:

  • operate and improve our Services;
  • respond to your comments and questions and provide customer service;
  • communicate with you about new promotions, upcoming events, and other news about products and services offered by upgradeyourcat.com and our selected partners;
  • monitor and analyze trends, usage and activities in connection with our Services;
  • personalize and improve the Services and provide advertisements, content or features that match user profiles or interests; and
  • carry out any other purpose for which the information was collected.

     3. SHARING OF INFORMATION

We may share information about you as follows:

  • with your consent or at your direction;
  • with third party vendors, consultants and other service providers who are working on our behalf and need access to your information to carry out their work for us;
  • in response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation;
  • if we believe your actions are inconsistent with the spirit or language of our user agreements or policies or to protect the rights, property and safety of upgradeyourcat.com or others; and
  • in connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company.
  • We may also share aggregated or de-identified information that cannot reasonably be used to identify you.

      4. SECURITY

upgradeyourcat.com takes reasonable measures to help protect information we collect about you in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction.

      5. DATA RETENTION

We store the information we collect about you for as long as is necessary for the purpose(s) for which we originally collected it. We may retain certain information for legitimate business purposes or as required by law.

      6. YOUR INFORMATION CHOICES AND CHANGES

           a. Promotional Communications.

You may opt out of receiving promotional emails from upgradeyourcat.com by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as emails about updates to our Services.

          b. Your California Privacy Rights.

California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. If you are a California resident and would like to make such a request, please contact us at upgradeyourcat@gmail.com.

Alternatively, the law provides that a company may comply, as upgradeyourcat.com does, by disclosing in its privacy policy that it provides consumers choice (opt-out or opt-in) regarding sharing personal information with third parties and affiliates for those third parties’ and affiliates’ direct marketing purposes, and information on how to exercise that choice. At this time, we do not share personal information with third parties or affiliates for those third parties’ or affiliates’ direct marketing purposes. However, if we do so in the future, upgradeyourcat.com will provide you with a choice prior to sharing your personal information with third parties and affiliates for their direct marketing purposes. If you do not opt-in or if you do not choose to opt-out at the time upgradeyourcat.com offers that choice, we will not share your information with that identified third party or affiliate for its direct marketing purposes.

     7. RESIDENTS OF THE EUROPEAN ECONOMIC AREAS

If you are located in the European Economic Area (EEA):

            a. Controller of your Personal Data

The controller of your personal data under this Privacy Policy upgradeyourcat.com.

            b. Legal Bases for Using Personal Data

We process your personal data only if we have a legal basis to do so, including:

  1. to comply with our legal and regulatory obligations;
  2. for the performance of our contract with you or to take steps at your request before entering into a contract;
  3. for our legitimate interests or those of a third party;
  4. where you have given consent to our specific use.

The purpose for which we use and process your information and the legal basis on which we carry out each type of processing is further explained below.

Purposes for which we will process informationLegal Basis for the processing
To respond to requests, questions, and comments, and provide other types of user support.It is necessary for us to respond to requests, questions, and comments, and provide other types of user support in order to take steps at your request or according to the applicable contract between us.
To offer you products and services in marketing communications, or direct you to portions of this Site or other websites, that we believe may interest you.We may send electronic marketing communications to you if you have consented to these communications. It is in our legitimate interest to market out products and services to you by other means and to direct you to portions of the website or other websites that we believe may interest you. We consider this use to be proportionate and will not be prejudicial or detrimental to you.
To carry out, evaluate, and improve our business (which may include developing new features for the website, analyzing and enhancing the user experience on the website; assessing the effectiveness of our marketing and advertising; and managing our communications.It is in our legitimate interests to process your personal data to carry out these activities. We consider this use to be proportionate and will not be prejudicial or detrimental to you.
To perform data analytics regarding usage of the website (including market and customer research, trend analysis, financial analysis, and anonymization of personal data).It is in our legitimate interests to process your personal data to carry out these activities. We consider this use to be proportionate and will not be prejudicial or detrimental to you.
To serve advertising, content and offers to you based on your interests and online activities, from us.We will serve you advertising, content and offers to you based on your interests and online activities if you have consented to this processing.
To enable our affiliates or service providers to perform certain activities on our behalf;It is necessary for us to process your personal data in this manner in order to deliver the services and process transactions according to the applicable contract between us. It is also in our legitimate interest to enable our service providers and affiliates to perform certain activities on our behalf. We consider this use to be proportionate and will not be prejudicial or detrimental to you.
To notify you of any changes to the website that may affect you.It is necessary for us to process your personal data in order to deliver the services and process transactions according to the applicable contract between us.
  • If we are required to do so by law, regulation, or legal process (such as a court order or subpoena);
  • In response to requests from government agencies, such as law enforcement authorities;
  • If we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual illegal activity; and
  • In the event we sell or transfer all or a portion of our business or assets (including a reorganization, dissolution, or liquidation)
We conduct this processing to comply with our legal obligations and to protect the public interest.
  • Guard against, identify, and prevent fraud and other criminal activity, claims, and other liabilities; and
  • Comply with applicable legal requirements, law enforcement requests, and our company policies.
We conduct this processing to comply with our legal obligations and to protect the public interest.

        c. International Transfers

Some of our processing of your data may involve transferring your data outside the European Economic Area (“EEA”). Some of our external third-party service providers are also based outside of the EEA, and their processing of your personal data will involve a transfer of data outside the EEA. This includes the United States. Where personal data is transferred to and stored in a country not determined by the European Commission as providing adequate levels of protection for personal data, we take steps to provide appropriate safeguards to protect your personal data, including when appropriate entering into standard contractual clauses approved by the European Commission, obliging recipients to protect your personal data.

         d. Retention of Personal Data

We will retain your personal data only for as long as necessary for the purposes it was retained, such as to enable you to use the website and your products or to provide services to you. In some instances, we may retain data for longer periods in order to comply with applicable laws (including those regarding document retention), resolve disputes with any parties, and otherwise as necessary to allow us to conduct our business. All personal data we retain will be subject to this Policy and our internal retention guidelines.

          e. Data Subject Access Rights

You have the following rights:

  • Right of access to your personal data: You have the right to ask us for confirmation on whether we are processing your personal data, and access to the personal data and related information.
  • Right to correction: You have the right to have your personal data corrected, as permitted by law.
  • Right to erasure: You have the right to ask us to delete your personal data, as permitted by law.
  • Right to withdraw consent: You have the right to withdraw consent that you have provided.
  • Right to lodge a complaint with a supervisory authority: You have the right to lodge a complaint with a supervisory authority in the member state of your habitual residence.
  • Right to restriction of processing: You have the right to request the limiting of our processing under limited circumstances.
  • Right to data portability: You have the right to receive the personal data that you have provided to us, in a structured, commonly used and machine-readable format, and you have the right to transmit that information to another controller, including to have it transmitted directly, where technically feasible.
  • Right to object: You have the right to object to our processing of your personal data, as permitted by law, under limited circumstances.

In order to exercise any of these rights, please contact us according to the How to Contact Us section below. Please note that the above rights are not absolute and we may be entitled to refuse requests, wholly or partly, where exceptions under the applicable law apply.

      8. CHANGES TO THIS POLICY

upgradeyourcat.com may change this Policy from time to time. If we make any changes to this Policy, we will notify you by revising the date at the top of the Policy, and in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you an email notification). We encourage you to review this Policy whenever you access the Services to stay informed about our information practices and the ways you can help protect your privacy.

       9. HOW TO CONTACT US

If you have any questions about this Policy, please contact us at: upgradeyourcat@gmail.com

       10. MEDIAVINE

Mediavine Programmatic Advertising

The Website uses Mediavine to manage all third-party advertising on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website. The cookie may collect information relating to your use of the Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at the Website via a link from a third-party site, the URL of the linking page.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at www.allaboutcookies.org/manage-cookies/.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site.

The Website may collect IP addresses and location information to serve personalized ads and pass it to Mediavine. If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit http://www.networkadvertising.org/managing/opt_out.asp. You may also visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at http://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

Mediavine partners with the following data processors:

  1. Pubmatic. You may find Pubmatic’s privacy policy through this link. The data collected on the Website may be transferred to Pubmatic and its demand partners for interest-based advertising. Statistical information and other non-cookie technologies (such as eTags and web or browser cache) may be used by third parties on this Website. Browser settings that block cookies may have no effect on these technologies, but you may clear your cache to delete such trackers. Data collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such data was collected.
  2. Criteo. You may find Criteo’s privacy policy through this link. The data collected on the Website may be transferred to Criteo and its demand partners for interest-based advertising. Criteo may collect, access, and use non-identifying data to improve the Criteo Technology and other Criteo products, programs, and/or services. This non-identifying data may include on-site user behavior and user/page content data, URLs, statistics, or internal search queries. The non-identifying data are collected through the ad call and stored with a Criteo cookie for a maximum period of 13 months.
  3. Pulsepoint. You may find Pulsepoint’s privacy policy through this link.
  4. LiveRamp. You may find LiveRamp’s privacy policy through this link. When you use the Website, we share information that we may collect from you, such as your email (in hashed, de-identified form), IP address or information about your browser or operating system, with LiveRamp Inc, and its group companies (‘LiveRamp’). LiveRamp may use a cookie on your browser and match your shared information to their on- and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases. This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email, in-app, etc.) by third parties unaffiliated with our website. These third parties may in turn link further demographic or interest-based information to your browser. To opt out of LiveRamp’s targeted advertising, please go here: https://liveramp.com/opt_out/
  5. RhythmOne. You may view RhythmOne’s privacy policy through this link. RhythmOne uses cookies and similar tracking technologies (such as mobile device identifiers and digital fingerprinting) to provide its services. RhythmOne may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the following webpage: http://www.networkadvertising.org/managing/opt_out.asp.
  6. District M. You may find District M’s privacy policy through this link.
  7. YieldMo. You may find YieldMo’s privacy policy through this link. If you want to opt out of receiving interest based ads from Yieldmo or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link.
  8. The Rubicon Project. You may find Rubicon’s privacy policy through this link. If you want to opt out of receiving interest based ads from Rubicon or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page.
  9. Amazon Publisher Services. You may find Amazon Publisher Services’ privacy policy through this link.
  10. AppNexus. You may find the AppNexus privacy policy through this link.
  11. OpenX. You may find OpenX’s privacy policy through this link.
  12. Verizon Media formerly known as Oath. You may find Verizon Media’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  13. TripleLift. You may find TripleLift’s privacy policy through this link. To opt out of receiving interest-based advertising (including retargeting) from TripleLift’s services through the use of cookies in your current browser and for more information on what it means to opt-out, please go to www.triplelift.com/consumer-opt-out.
  14. Index Exchange. You may find Index Exchange’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
  15. Sovrn. You may find Sovrn’s privacy policy through this link.
  16. GumGum. You may find GumGum’s privacy policy through this link. GumGum may (i) use place and use cookies on end users’ browsers or use web beacons to collect information about end users who visit such Publisher Websites and (ii) link such collected end user information to other end user information provided by third parties in order to deliver targeted Advertisements to such end users.
  17. Digital Remedy. You may find Digital Remedy’s privacy policy through this link.
  18. MediaGrid. You may find MediaGrid’s privacy policy through this link. MediaGrid may collect and store information about end-user interactions with this website through cookies, advertising IDS, pixels and server-to-server connections. MediaGrid was receive the following information: the page an End-User has requested and the referring/exit pages; Timestamp information (i.e., the date and time the End-User has visited the page); IP address; mobile device identifier; device model; device operating system; browser type; carrier; gender; age; geolocation (including GPS coordinates); clickstream data; cookie information; first-party identifiers’; and hashed email addresses; demographic and inferred interest information; and post-conversion data (from both online and offline behaviour). Some of this data is gathered from this website and others is gathered from advertisers. MediaGrid uses this data to provide its services. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising or review their privacy policy for more information.
  19. RevContent – You may find RevContent’s privacy policy through this link. RevContent may collect information about your browser or device, including browser type, IP Address, device type, user agent string, and operating system. RevContent also collects information about the websites you visit through their services, such as date and time of access and specific pages accessed and the content and ads you click on. You may opt-out of any personalization track by opting-out of RevContent’s data collection.
  20. Centro, Inc. – You may find Centro’s privacy policy through this link. You may find opt-out information for Centro’s services through the privacy policy link.
  21. 33Across, Inc. – You may find 33Across’s privacy policy through this link. To opt-out of personalized advertising, please visit https://optout.networkadvertising.org/?c=1.
  22. Conversant. LLC – You may find Conversant’s privacy policy through this link. Conversant uses information that does not directly identify you, such as information about your browser type, time and date of visit, your browsing or transaction activity, the subject of advertisements clicked or scrolled over, and a unique identifier (such as a cookie string, or a unique advertising identifier provided by your mobile device) during your visits to this and other websites and apps in order to provide advertisements about goods and services likely to be of greater interest to you. Conversant may use technologies such as cookies and other tracking technologies to collect this information. To learn more about interest-based advertising, or to opt-out, you can visit www.youronlinechoices.eu or https://www.networkadvertising.org/.