Upgrade Your Cat was founded back in 2014 by Phil, a long-time servant of cats.
Today, it’s run by Gunnar Bengtsson, owner and lover of cats of all kinds.
I currently have two cats, Yingers and Loki as seen in the pictures below.
I’ve owned several cats since childhood, from Siamese to British Shorthairs and a few in between. I’ve also fostered cats for short periods, so I’ve seen quite a few little fluffy faces pass through my doors.
I’ve also worked in various animal shelters, have some experience working as a cat behavioral therapist, and above all, a life-long love of all things cats.
I’m not an internet marketer or an expert in the online world, but I’m learning. My objective when starting this site was to share as much cat-related knowledge as possible, with as many people around the world as possible.
It’s important to note that I’m not a vet or a medical professional. You should never take any advice on this site over, or before the advice given to you by a trained professional such as a qualified veterinarian.
I do, however, share lots of anecdotal stories of behaviors and medical issues I’ve been through with my own cats. I think it helps to share personal experiences, and I always welcome feedback from the community.
If you have any feedback, questions, or comments, feel free to reach out to me. You can email me directly at gunnar @ upgradeyourcat (dot) com (take out the spaces). Or via the contact page here – contact me.
In January 2023 we acquired the Serve Cats business – read more about it here.
Editorial Team
Gunnar – Editor | Expert in Feline Behavior
I love cats, and have owned several cats over the years. My family grew up always having a cat around. I’m happy to share my knowledge and experience living with and caring for cats and dogs in your home.
Phil – Original Founder | Cat Lover
I have a degree in finance, and I share all my knowledge and experience living with and caring for cats.
Yingers – Contributor | Tabby & White
As one of the two current feline residents, Yingers is responsible for a lot of the content on the site. While not an active writer, she is the source of much of the research.
Loki – Contributor | Half Siamese
Loki is the other feline resident that provides some of the inspiration for the content on the site. She’s an outdoor cat though. So, we don’t see her much outside of mealtime.
Interested in Advertising on Upgrade Your Cat?
If you’re interested in purchasing advertising space and exposing your brand/products to 200k+ cat owners and cat enthusiasts monthly, please contact me here to discuss a contract.
Check out our social media profiles for further information:
Upgrade Your Cat Twitter Account
Upgrade Your Cat Pinterest Account
Gunnar, author at Upgrade Your Cat on LinkedIn